At the core of our actions, there are thoughts & emotions that occur first...

What is in our minds and fills our hearts is the etiology of our decision making.

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In response to illness threat, we are driven to evaluate one's symptoms and examine one's beliefs that something could be done...

What one believes about illness and past experiences will shape the response to symptoms.

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Facts about health prevention does not lead one to the wellness wagon...

One first evaluates if something could be done and experiences emotions before one takes action to prevent, combat, or treat illness.

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Thoughts and emotions drive decision making

Currently a Postdoctoral Fellow at UCSF, Arturo Durazo focuses on psychosocial factors that promote protective behaviors among cancer survivors.

His research is guided by self-regulation theory. He examines how illness and risk beliefs, particularly those relating to fatalistic control beliefs, influence emotional reactions such as worry of cancer recurrence and, in turn, motivate healthier lifestyles (such as diet and exercise). These findings guide the development of tailored health interventions communications.

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